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Digital media kit software3/27/2023 ![]() ![]() They partnered with Apartment Therapy just before Easter to share fun and modern egg designs for more unique egg dying. The Incredible Egg is a consumer-focused website that helps increase demand for the egg. The prize in this collaboration includes gifts from both Macy’s and Refinery29. Together, they’re looking for summer stories from Refinery29’s readers as a way to enter the contest, but also potentially be shared as its own story on the site. Macy’s hosted a giveaway on digital publication Refinery29 to reach their massive audience. Here are a few examples of businesses collaborating with media publications. This is a great way to increase brand recognition and introduce a business to a new audience. Business to Mediaīusinesses might also send a media kit to a media outlet/reporter/blogger asking them to cover their company in an article or work together on a sponsored post. Some businesses will go the crowdfunding route and create a Kickstarter, but it’s much more common to go after investors with your business idea.Ĭreating a media kit or even a pitch deck that introduces them to your business, tells them why they should be interested and showcases proven stats that help to create trust with your business is a great way to entice potential investors. When businesses are just starting out, when they’re working to launch new products/services, etc., they may need to secure extra funding to help with their ventures. They’ve now introduced even more updates like an Apple Watch Nike+ product with a runner-friendly sports band. These two companies have worked together for a while, creating various Apple Watch specific apps and features. The Spotify and Waze collaboration has linked the two apps so that users can easily browse their playlists from the Waze app (but only while stopped) and still hear their Waze driving instructions while in the Spotify app. We all enjoy listening to music on our commute, right? Unsplash is a stock photo resource library.īecause stock photos can be extremely helpful in social media content creation, this collaboration makes perfect sense, and it brought about an incredibly informative Buffer blog post on The Complete Guide to Using Stock Photos in Your Marketing. Buffer x Unsplashīuffer is a social media marketing SaaS (software-as-a-service) that offers social scheduling, analytics, and more. Here are a few great examples of business-to-business collaborations. This partnership could come in many different forms, such as a guest post, a social media collaboration, a case study or a product collaboration. Many businesses create and send media kits in pitch efforts to partner with another business. And there are different uses for each of these types of media kits as well.Ĭreate your own infographic today! Try It For Free Business to Business There are three primary types of media kits: those created by a business, those created by an influencer and those created by a nonprofit organization. ![]() ![]() Instead, creating a single media kit to cater to each pitch is much more time efficient. It isn’t necessary to create an entirely new media kit from scratch with every pitch. Those that you reach out to will likely want to know more about your business before agreeing, and the perfect way to introduce your brand to others is with a media kit. There are times that your brand might want to reach out to complementary businesses in your industry for a partnership or collaboration, pitch investors for funding for your business or reach out to the media about a new venture within the company. Including visuals only helps to tell your story in a more powerful way. Having a media kit on file for your business makes it easier to pitch collaborations, find investors and reach out to potential partners. Your brand’s media kit could be in PDF format, a Microsoft Word document, a zip file of portfolio items the company has worked on or even a page on your website.Īs another option, Zapier houses their media kit information in a shareable Google Folder:īut we recommend creating your media kit in an interactive or downloadable PDF like the one below that allows you to easily showcase your brand at a glance.Ĭustomize this template and make it your own! Edit and Download In this post, we’re going to walk you through what a media kit looks like, a few examples of why you might need one, as well as how to make a media kit.Ī media kit is a document or packet that contains essential information about a business/brand, influencer, organization or other entity, to share with potential partners and collaborators. A media kit provides a quick snapshot of your brand that can help you increase collaborations with influencers, other brands, media companies and more. ![]()
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